What 1% increase in spending will sell you more wine?

Ironically, the answer is probably not by increasing the quality of your wine. With the one exception, moving from a Parker (or other�pointillistic) rating of 89 to 90, there is very little chance that you can find any benefit to a 1% increase in wine quality leading to a measured increase in wine sales. Yet [...]

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Lagier Meredith La Jota Loring Lyeth Markham