A well-timed post by @EvanDawson over on Palate Press -- In Defense of the Wine Spectator Top 100 -- discusses the Top 100 list and has some interesting data on price increases for the winning wine.
the Wine of the Year does indeed see a sharp increase in price. Over the past decade, the average release price for the Wine of the Year was $67.60; the current average price is now $172.50. That?s an increase of 155%. But if we discard the past two winners, the Kosta Browne 2009 Sonoma Coast Pinot Noir and the Saxum James Berry 2007 Paso Robles, the price increase falls to 95%.Dawson goes on to note that the price hike generally evaporates for the next vintage of the winning wine and that the price increases trail off quickly as you go down the Top 10.
How about the rest of the top ten? Turns out only the runner up wine sees much of a spike in price soon after the list comes out. The average release price for the runner-up wines was $68; today you can get those wines for an average of $100.50 per bottle, an increase of nearly 48%. The 10th-ranked wine has seen a price increase of 22%, which is not nothing, but not exorbitant in the higher-end wine market.The piece goes on to mention our Scoop the Spectator contest and notes that you all have successfully predicted the winner each year the contest has been run.
Now, I used to think the entire concept of a Top 100 list was silly. This year, mine was the first guess on Dwyer?s site. As Dwyer explains, his contest is designed to help consumers.
?The fundamental motivation for knowing the winning wine ahead of time is to provide an opportunity to buy that wine before the street price goes up,? Dwyer told me. How do you know that you can get the winning wine based on Dwyer?s contest? Well, so far, Dwyer?s contestants have sniffed out the winner in advance.Have one of you guessed the winner already? I think so.
The Wine Spectator reveal starts Wednesday (pushed back a couple days by Hurricane Sandy). We'll keep the contest deadline tonight - November 9th, 2012 at 11:59 pm Eastern.
While you're waiting, jump on Grapes the Wine Co's wine offer email list. Despite being without power at home and at the store he's still been pounding the offers, with a particular focus on 2010 Rhone (How Could it Not Be 2010 Rhone?). Gotta love it.
Subscribe to the WWP for commentary as the wines are revealed next week
Thanks again to all who have entered. And good luck!
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