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Saturday, 26 March 2011
Great advertising is about message, not product
Many of my readers are not from the the USA, so may not have seen this advert (unless they happen to love American Football) but take 2 minutes and 3 seconds to watch this Superbowl advert: Now, think back about how often the logo, the car itself or anything recognisable as “the product” were shown. [...]
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